Implement a marketing solution Essay Example | Topics and Well Written Essays - 1000 words

Implement a marketing solution - Essay Example It involves almost every aspect f what is going on in a company. Production and marketing are both fundamental economic activities. Production involves making goods, such as manufacturing a product, and / or performing services, such as providing repair services for those products. In marketing, you must plan and coordinate a great many activities in order to reach customers and compel them to purchase, use and repurchase your product. While it is true for a business to be successful the product must sell, they do not sell themselves, and marketing is just as necessary as production. Marketing insures that the right goods and services are produced. Production and marketing work together to satisfy human needs. This strategy, if successful, will benefit your company. Marketing is an all-encompassing activity. It is something that eventually touches everyone and it dramatically affects peoples' daily lives. No one in America is untouched by some form f marketing. Marketing is important to every consumer. Everyone, at one time will buy or use a product or service. Consumers are actively involved in performing marketing. Their needs drive the marketing responses f many organizations. Consumers also provide marketing information to organizations wishing to serve them better. What is a marketing mix and what are the four P's that form a marketing mix A marketing mix is the combination f marketing actions that make up a marketing program. The marketing mix principles are used by business as tools to assist them in pursuing their objectives. The marketing mix principles are controllable variables, which have to be carefully managed and must meet the needs f the defined target group. The four P's f marketing are: PRODUCT PRICE PLACE PROMOTION Product The product is the heart and soul f any marketing program. If the product is good, the marketing program has a chance for success, but if the product is bad, no marketing program can make the product a winner. Product designing, developing, maintaining, and improving are all important aspect to be considered in your marketing mix. A company must always be on the lookout for new products, redesigning existing products, or killing existing ones. The goal must be to keep the customer seeing your product, as special, and to insure that they are champions for your product. The target customer's needs must be met. Naming the product, labeling and packaging all go into your product development. Life Cycle f a Product All products pass through a life cycle -- from introduction and growth to maturity and decline. All